PEMBERDAYAAN UMKM KERUPUK TUNUL MELALUI PEMBUATAN BANNER DAN LABEL PRODUK UNTUK PENINGKATAN BRANDING TUNUL DI KP TUBUI DESA WARINGINKURUNG

Abstrak

Micro, Small, and Medium Enterprises (MSMEs) play an important role in improving the local rural economy, but they still face challenges in product marketing and branding. This community service activity aimed to improve the competitiveness of Kerupuk Tunul MSME in Tubui Hamlet, Waringinkurung Village, through the creation and installation of banners and product labels as promotional media and business identity. The methods included observation, needs identification, design development, production, installation, and evaluation before and after the activity. The evaluation results showed an 80% increase in sales, an increase in the number of consumers from 20 to 70 consumers per week, and a 50% increase in the number of customers. The owner's understanding of branding increased from 40% to 75%, while positive consumer perceptions increased from 50% to 85%. The implementation of banners and product labels strengthened the product's visual identity, attractiveness, and image, while supporting more effective marketing. Thus, this activity can serve as an effort to empower MSMEs by improving product branding and competitiveness at the local level.